New Joint Venture Capitalizes on Precision Platform

AgWired Precision, cooperatives, Precision Agriculture

Four leading agribusinesses, Wheat Growers, Landus Cooperative, Central Valley Ag and WinField United, are coming together in a joint venture called FieldReveal. Together they will provide ag retailers with a platform, allowing them to provide better service to growers and keep pace with new technologies. FieldReveal will offer ease in writing prescriptions for seed, fertility, and other inputs thanks to the geo-referenced, multi-layered sampling taken from grids, soil management zones, or both.

The FieldReveal precision platform helps agronomists work closely with growers to help optimize input costs and yields to deliver improved returns on each field. The genesis of the FieldReveal platform was the MZB precision farming system from Wheat Growers, which has proven its worth to growers since 1997.

“This tool was built by agronomists and is used by agronomists. That’s what makes it so relevant and effective,” says Brent Wiesenburger, executive advisor for FieldReveal and precision ag manager at Wheat Growers. “It was designed to enhance the partnership between ag retailers, agronomists and their customers.”