Farm Market iD Upgrades Software

Kelly MarshallAgribusiness, Data, Software

Farm Market iD’s FarmFocus software has been a leader in grower data for nearly 10 years. Users can now expect even more from the product with the introduction of several new features and capabilities, most notably the Grower Profile. The online database covers 2 million farmers and 300 million acres of crops with user friendly interfaces for mapping, charts, graphs, search, and export. The additional Grower Profile will offer field-level detail for the past 8 years, link the location of farms on a map, allow the users to view their individual records, groups or matched customers, view records by state, country, or profiles, and create comments and notes.

“We are very excited about the new FarmFocus with Grower Profile launch,”says CEO, Steve Rao. “This is a product release that has been carefully developed in consultation with our leading ag clients. It was designed to highlight sales and marketing opportunities from the vast amount of FMiD data to make it obvious and actionable. It provides agri-marketing teams, business intelligence groups and sales organizations the power to find farms and farmers, analyze their entire operation and have the current contact information for the farmers, all with a few simple key strokes.”

Watch a video about the new product on their website.