The American Seed Trade Association (ASTA) has announced a new, educational website, seedinginnovation.org. The organization hopes to provide answers to consumer questions like: What is plant breeding innovation? What do plant breeders do? And what could the latest breeding techniques like gene editing mean for the future of agriculture and our society?

The new site offers informational videos, blog posts, plant breeder profiles, FAQs and other resources about the ever-changing field of plant breeding. You can also follow ASTA @Better_Seed on Facebook, Twitter and Instagram.