TerrAvion is one of the largest providers of aerial imagery for agriculture and now, thanks to financing from Merus Capital, Promus Ventures, Initialized Capital and 10x Group, the company will be expanding into the Great Plains, Mississippi Delta and Pacific Northwest. For founder and CEO Robert Morris this expansion is an important step in his goal of offering service to 80 percent of the U.S. irrigated agriculture by the end of 2017. The company is hiring aggressively, Morris states.

“TerrAvion is providing a valuable service to growers – helping them improve yields, lower costs and ultimately feed the world,” said Sean Dempsey, co-founder and managing director at Merus Capital. “Robert and his team have grown the company methodically using grassroots methods and have earned a stellar reputation in the ag community – we’re excited to partner with them to help accelerate their growth in the U.S. and internationally.”

Every week, TerrAvion takes hundreds of low-altitude flights to capture bird’s-eye views of farms, and then uploads the images to the cloud within hours so growers can plan scouting, management activities and interventions with unprecedented accuracy. TerrAvion imagery is much more detailed and up-to-date than satellite imagery, and far more cost effective than drone-based services. Its customers receive aerial photographs, plant vigor images, thermal images, custom color maps, underlying data, and histograms, at far greater detail than any other aerial imagery provider .