Justin Clark is a Technical Marketing Manager for BASF Ag Products who was named Future Giant of the Seed Industry by Seed World this year. At the ASTA CSS and Seed Expo, we talked with Clark about BASF’s recent agreement with FMC for in-furrow seed protection.
“We think it’s a unique technology that addresses a grower need,” said Clark. “As growers start to plant earlier they really need that extra layer of protection to combat those early season seedling diseases that are out there.”
Clark started working with BASF four years ago with the company’s acquisition of Becker Underwood, which moved BASF strongly into the seed treatment industry with products such as the Flo Rite Plantability Seed Coating that he talked about at the 2014 ASTA CSS event. “There’s a lot of concern out there about keeping active ingredients on the seed and our Flo-Rit Plantability polymer technology really addresses that,” he said, noting that it also helps a grower realize optimum seed spacing.
Learn more about BASF seed solutions in this interview: [wpaudio url=”http://traffic.libsyn.com/zimmcomm/astacss-16-basf-justin2.mp3″ text=”Interview with Justin Clark, BASF”]