Michelin Earns SIMA 2017 Innovation Gold Medal

Kelly MarshallAward, Soil

michelin Michelin‘s new “2 in 1 tire” has earned a 2017 Innovation Gold Medal from SIMA at the Paris International Agri-Business Show. The new technology allows farmers to be more efficient in the field by increasing contact with soil by up to 20 percent. When travel on roads the tire alters with a central continuous tread band that grips the pavement for a smoother ride, fuel efficiency, and increased safety.

“It is a privilege to receive the SIMA Innovation Gold Medal on behalf of the dedicated, hardworking teams at Michelin,” said Emmanuel Ladent, Director of Michelin’s Agriculture Business Unit. “The ‘2 in 1 tire’ is a real game-changer. This is the latest in the line of innovative new tire technologies brought to the market by Michelin, such as Ultraflex technology and the Connected tire, and we eagerly anticipate the first presentation of this ‘2 in 1 tire’ at SIMA in March 2017.”