The Climate Corporation‘s FieldView platform has only been on the market for two seasons, but Rick Myroup is pretty enthusiastic about how far the program has come in such a short amount of time.

“The adoption has been rapid.  It’s really been exciting to see how farmers have gravitated to the system and have really seen the benefits of seeing all the data and using data science to make decisions,” Myroup told me at the recent Trade Talk event at the National Association of Farm Broadcasting convention.

As Senior Director of Commercial Marketing, it’s Myron’s job to help farmers understand the power of data science and how the FieldView platform makes it convenient and easy to make sure that data isn’t just sitting around. Farmers have always collected data, be it in binders or notebooks, but putting it together into decision-making material is harder. Field View allows growers to put the layers together and have it waiting at their fingertips on a phone or iPad.

The team at Climate Corp hopes to build on the success of FieldView with several new products that should be available within the next few years.  Look for tools that make it possible to analyze data, not just by field but by drawing a circle on a specific area of the field and noting its exact stats.  Nitrogen monitoring on a sub-field bases is just around the corner as well.

The most important thing for growers to know, Myroup concluded, is that their data is working for them.  Find out more about making that happen in my full interview: [wpaudio url=”http://traffic.libsyn.com/zimmcomm/NAFB-16-Myroup.mp3″ text=”Interview with Rick Myroup, Climate Corporation”]

View and download photos from the event here: NAFB Convention Photo Album