Interest Growing in 3RIVE 3D™ Application Tech

Cindy ZimmermanAudio, FMC, NAFB

nafb-16-fmc-3thriveThe trends toward bigger planters, using less water, and being more efficient in the field are all contributing to increased grower interest in 3RIVE 3D™ application technology.

FMC Product Development Manager Terry Mize was at NAFB Trade Talk last week talking about this new way to deliver crop protection products for seedling defense and yield enhancement. “3RIVE 3D™ is a unique application system for in-furrow application products,” said Mize, explaining that the system is mounted on the planter that takes a special formulation, such as FMC’s Capture 3RIVE 3D insecticide, and converts it into a “foam rope.”

“That essentially places the product into the furrow as an uninterrupted rope of chemical in a foam form that expands into the furrow after it’s covered in the planting operation,” Mize said.

Mize says interest is growing in 3RIVE 3D because of the efficiency of the unit, to save time and money in the field. Learn more in this interview and listen to what early adopters have to say in the video below: [wpaudio url=”″ text=”Interview with Terry Mize, FMC 3RIVE 3D”]

3RIVE 3D is distributed through Micro-Trak® Systems, Inc.

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