AgDNA is one of the API Integrators John Deere uses with its precision ag software. The company’s precision ag software solution automatically pulls the data from John Deere machinery, processes it, and creates insights for growers to increase yield and lower operating costs.

Chuck sat down with Paul Turner, CEO of AgDNA, during the Develop with Deere Conference last week in Kansas City, to discuss the way the company works with Deere dealers to bring this innovative platforms to customers across the nation.

“Deere dealers are our customers, the way we sell our service is to private label it on behalf of the dealers, so it has their brand front and center on the mobile app and the website, and they remain the face to the customer,” said Turner in an interview during the conference. “We don’t sell direct to the grower, we offer the platform to the dealer and they sell it as a service.”

Learn more in Chuck’s full interview with Paul here: [wpaudio url=”http://traffic.libsyn.com/zimmcomm/jd-develop-16-turner.mp3″ text=”Interview with Paul Turner, AgDNA”]

Photos from this year’s conference can be found here: Develop with Deere Photo Album