It was last year at Farm Progress Show in Illinois that Bayer introduced the AgVocate initiative and vice president of Agricultural Commercial Operations (ACO) Marketing for Crop Science David Hollinrake was pleased to report on its success this year.
“It’s been awesome,” said Hollinrake during the Bayer media luncheon at the show on Tuesday. “So far, we’ve engaged over 5,000 people. We launched the Facebook page just a few months ago and already have 1500 followers. So I’m very proud of what’s happened with the AgVocate program.”
This year at Farm Progress Show, visitors to the Bayer tent were invited to vote for the most important issue going forward for food production. “As we think about the demand imperative of how do we feed 10 billion people by 2050 – the preservation of crop protection, honey bee health, other environmental aspects – we’re asking people to vote so that we get a perspective of what they think the most pressing needs are,” said Hollinrake. “The reason this is so important to us is that we can’t be successful unless farmers are successful and unless we understand their needs.”
Learn more in this interview with David: [wpaudio url=”http://traffic.libsyn.com/zimmcomm/fps16-bayer-hollinrake.mp3″ text=”Interview with David Hollinrake, Bayer”]
Listen to Hollinrake’s media luncheon remarks here: [wpaudio url=”http://traffic.libsyn.com/zimmcomm/fps16-bayer-hollinrake1.mp3″ text=”David Hollinrake, Bayer VP Agricultural Commercial Operations Marketing for Crop Science”]