Connecting with consumers is more and more a part of a farmer’s job description, and that comes with all its own challenges and opportunities.  For those interested in effectively telling the agri-food story the third AgCatalyst marketing and communications conference is being held in Minneapolis on November 1-2.  You can see detail and register here.

This value-packed two-day event is about fostering insight and igniting discussions around new opportunities to reach and engage with farmers in our modern consumer-empowered landscape. Attendees can look forward to hearing from top experts in the field, applying their learning in breakout sessions, and networking with the brightest minds in social media, marketing, public relations, agriculture and food communication.

“This year’s AgCatalyst promises to deliver bold insights and fresh thinking to help communicators embrace the new world of consumer awareness around food and farming,” says Roger Reierson, CEO of AdFarm, host of the annual event. “Attendees will learn how to engage, educate, connect and build positive relationships all the way from the field to the consumer – and back again.”

Keynote speakers include Joe Schwartz, director of McGill University’s office for science and society; Jay Baer, author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers; and Mathew Sweezey, principal of marketing insights at Salesforce.com and author of Marketing Automation for Dummies.

Early bird pricing ends September 15th.