Iteris has launched its next generation of WeatherPlot, a precision weather and soil analytics mobile app developed for seed and crop protection companies. The mobile app, designed for use in the field, provides the user with key environmental information. WeatherPlot is available in English and Spanish and can be used on iOS devices, Android devices and mobile web browsers.

Built upon Iteris’ ClearAg Platform, WeatherPlot is a site-specific app that provides field-level assessments of hourly or daily weather conditions. According to the company, technology users can access rich data sets combining 30 years of historical and forecasted weather data with soil-related information. Researchers use ClearAg WeatherPlot to develop natural, biological products that can promote drought resistance in crops or help golf courses manage their turf. The app’s highly customizable user experience can help companies better understand the relationship between their products and the environment, as well as take into account each specific crop a farmer may be producing.

“WeatherPlot provides environmental information with atomic clock-like precision for any field or test plot anywhere on earth, and specifically allows field staff and researchers to access key information in order to better understand what has occurred and what will occur at any location,” explained Iteris’ Senior Vice President of Performance Analytics, Tom Blair. “ClearAg’s WeatherPlot app can provide better crop and environmental science to help manage declining water resources, prevent overuse and misuse of chemicals, and mitigate weather risk in a changing climate.”

According to Iteris, its WeatherPlot’s weather analysis, soil analysis and forecasts are realized through ClearAg, a weather-based, agronomic learning platform. ClearAg leverages multidisciplinary expertise spanning meteorology, agronomy, computer, and data science plus large amounts of weather, water and soil, satellite, and radar data, to provide precise, agronomic information about the environment that surrounds your crop.

In other news, Iteris released a new report, “A New Normal Weather in the Sierras?” during the Forbes AgTech Summit that took place this week in Salinas, California. The study analyzes weather patterns in the region over the past ten years.