The Center for Food Integrity (CFI) is heading north. The new Canadian Centre for Food Integrity (CCFI) is a division of Food & Farm Care Canada, an organization that shares CFI’s mission of earning trust for today’s food system.
“Canada faces many of the same challenges we do here, and with an increasingly interconnected global food system, expanding our North American presence will allow us to better serve members with international interests and locations as we help the food system align with consumer expectations,” said Terry Fleck, CFI executive director.
“Public demand for transparency is growing and consumers want to know more about how their food is produced and who’s producing it,” said Crystal Mackay, Farm & Food Care Canada executive director. “The new Canadian Centre for Food Integrity will work with its members and the Canadian food system at large to share information and demonstrate our values when it comes to outstanding animal care, environmental stewardship and producing safe food.”
Like CFI, the Canadian Centre for Food Integrity will conduct annual consumer trust research to better understand changing public attitudes about food and agriculture, and to provide guidance to the Canadian food system. Results of CCFI’s first survey will be unveiled at the inaugural Public Trust Summit May 31 to June 2 in Ottawa, Ontario. Results of the survey are available at www.foodintegrity.ca.
Companies and organizations with a presence in both the U.S. and Canada will now be able to have a North American membership in CFI.