CNH Industrial is inviting anyone to experience the power of what their machines can accomplish in a day, regardless of where you might be in the world. Thanks to the innovation of the smartphone, users of “The World of CNH Industrial” can witness a machine saving lives in the middle of the Atlantic Ocean, or harvesting enough grapes to fill 20,000 bottles with wine in one day. The app looks at each of the 12 brands the company manufactures and proves that CNH never sleeps.
The app uses virtual reality and gyroscope technology to offer a full or partial 360-degree experience. You can navigate the entire globe with the flick of an eye or the tap of a finger.
The app is designed to be paired with a Virtual Reality Cardboard Viewer, available for order from developers such as Google. In this mode, users will be able to move from location to location by focusing their stare and exploring each setting, physically turning their heads as if they were actually on the very street, crop field or quarry where a CNH Industrial brand machine is at work. Alternatively, the app can be viewed in Full Screen mode and perused via touch screen.
Curious facts on each machine will pop up to give users a new spin on a traditional concept. For example, an excavator from Case Construction Equipment can lift the weight of four elephants and a hybrid bus from Heuliez Bus saves 25 more tons of emitted CO2 per year compared to a conventional bus.