Field to Market: The Alliance for Sustainable Agriculture, is an initiative that unites the food supply chain to define, measure and advance sustainability.  Cool Planet has just joined their ranks with their advanced “green fuels” that are chemically identical to fossil fuels, and the biocarbon platform that improves soil health while decreasing greenhouse gases.

“The Field to Market mission of responsible, sustainable agriculture development and adoption precisely aligns with Cool Planet’s values,” says Howard Janzen, CEO of Cool Planet. “We are committed to developing solutions to optimize water retention, improve nutrient efficiency at the root level of plants and nurture microbial growth creating healthier soil, growing healthier plants contributing to a lasting legacy of healthier farms.”

As a new Field to Market member, Cool Planet will work with grower organizations, academia, conservation groups, public sector partners and agriculture organizations to catalyze opportunities for improving productivity, environmental quality and human well-being across the agricultural value chain.

“We are pleased to welcome Cool Planet as a new member and look forward to collaborating on opportunities to advance sustainable outcomes in agriculture,” said Rod Snyder, president of Field to Market.

Field to Market offers resources like the Fieldprint Calculator to help the food, fiber and fuel industries with continuous improvement.  You can see the full membership list here.