John Deere Believes in the Future

Kelly MarshallAgribusiness, ARA, John Deere

ara-15-deereChuck Zimmerman stopped by the John Deere booth at the Agriculture Retailers Association conference and visited with Chad Brusveen, Corporate business manager, about the economy and the future of precision ag.

John Deere is a sponsor of ARA and Brusveen highlighted his companies commitment to the application business, to technology and equipment.  And it is a testament to precision agriculture, he notes, that the ARA booths were full, even in the down economy.

Of course, John Deere is no stranger to tough times.  But the future of the company is bright.

“We think the fundamentals are strong,” Brusveen asserts.  “You look at the demand for food, fiber and fuel, and we’ve been in this business for 178 years and know that through these times– it’s a cyclical business.  Usually we keep investing through those downward cycles and hope to come out even stronger on the upswing.”

Learn more about John Deere’s outlook in the full interview. [wpaudio url=”″ text=”Chad Brusveen, Corporate Business Manger, John Deere”]

2015 Agricultural Retailers Conference & Expo Photo Album