Trimble announced this week that it will buy AGRI-TREND, the largest network of independent agricultural consultants in North America. Combining AGRI-TREND’s experience in agronomy, grain marketing, farm business and data management with Trimble’s strong history in precision agriculture will further empower growers to gain efficiencies throughout the entire farming cycle.

“AGRI-TREND has been working side by side with farmers for over 17 years. With the strength that Trimble provides, we aim to help even more farmers as the move to precision agriculture continues to gain momentum globally,” said Rob Saik, founder of AGRI-TREND. “The combination of our advanced agricultural technical expertise and Trimble’s exceptional precision agriculture tools provides us with a platform that will support production practices that are sustainable both from an environmental and financial perspective for today’s farmers. We’re excited to be a part of the future of agriculture, and we’re pleased to work with the great people at Trimble.”

“Trimble’s acquisition of AGRI-TREND is another step towards total farm management for the grower. Together with Connected Farm, we will provide growers and their trusted advisors with a combined offering that is unique in the marketplace today,” said Joe Denniston, vice president for Trimble’s Agriculture Division.

AGRI-TREND’s network of over 200 specialists spread throughout the U.S. and Canada includes over 110 independent “coaches” specializing in agronomy, precision farming, crop marketing and farm business management. Coaches are supported by a team of science specialists providing in-house research, training and insight support for both the coaching network and the AGRI-DATA® Solution platform—a proprietary farm data management solution. As a result, AGRI-TREND’s solutions enable growers to make informed business decisions that better allocate scarce resources to produce safe and environmentally sustainable food.