The interactive effort features a state-of-the-art podcast series that evokes memories of the radio dramas that ruled the airwaves before the advent of television. Listeners can download the podcast at greatyieldmystery.com or through some of their favorite podcast players including iTunes, SoundCloud, Stitcher and Podcast Addict, and then embark on a journey with a cast of characters as they attempt to determine what caused a decrease in one farmer’s yield during the past growing season.
“The Great Yield Mystery” will have a significant presence on Mosaic’s CropNutrition Twitter and Facebook pages. Additional clues, hints and background information will be provided as well as regular giveaways.
“This is a unique approach to not only engage and inform, but also entertain our audience,” says Brian Olson, Director of Marketing for Mosaic. “I think the appeal of ‘The Great Yield Mystery’ is that we’re asking listeners to be a part of the solution.”
CropNutrition.com provides engaging content to help farmers and retailers think about crop nutrition in new ways. It is also where listeners might find clues to help solve the Great Yield Mystery.