Limoneira Co. and Produce Alliance are partnering in a social media campaign to raise funds and promote awareness of childhood hunger.

Like the ice bucket challenge, The PA Puckerface  Challenge encourages participants to post a photo or video of themselves biting into a lemon and showing their best “puckerface.”  Challenge campions should post using the hashtag #PApuckerface along with a short message about childhood hunger.  In addition each challenger should nominate three other friends or family members to do the same.

Limoneira and Produce Alliance will combine their network of over 20,000 food industry partners to engage in the PA Puckerface Challenge. In addition, they will collect donations through the Produce Alliance Foundation to donate to various local and national organizations dedicated to fighting childhood hunger.

Sample caption: “Over 20% of children in America live in food insecure households. I’m showing my puckerface to raise awareness for childhood hunger across America. I nominate (@friend) (@friend) (@friend) to show their #PAPuckerface for #KidHungerAwareness.”

The USDA reports 20% of children in America live in food insecure households.  You can make a donation through the Produce Alliance Foundation.