Bayer CropScience looks at digital farming as a tool for farmers to make better, more profitable and efficient decisions from data collected on their own farming operations. Shane Hand, director of Digital Farming for Bayer, provided insight into their look on data management when I spoke with him at the recent Farm Progress Show.
“We are focusing on driving precision recommendations of crop protection inputs today. That really narrows down our focus to corn and soybeans as an initial step into this in the Midwest. It narrows even further to the precision placement, timing and rate of our fungicide and herbicide products.”
Shane said they are a couple years into a 3-year pilot program. “We are working directly with farmers to build the analytical engine and to understand the correlations for the data collection with the ultimate goal of delivering surgical recommendations based on those insights around the crop protection products that Bayer CropScience delivers to farmers.”
Learn more about Bayer CropScience’s Digital Farming program in my complete interview with Shane here: [wpaudio url=”http://traffic.libsyn.com/zimmcomm/fps-15-bayer-hand.mp3″ text=”Interview with Shane Hand, Bayer CropScience”]