McGregor Releases INSIGHT Precision Ag Program

Kelly MarshallAgribusiness, Fertilizer, Soil

McGregorLogoMcGregor Company‘s new variable rate application program, INSIGHT, is scheduled for release this fall.  The program is designed to help growers manage crop variability in their fields.

The new program uses a method developed by and field tested by the REACCH project a (Regional Approaches to Climate Change) a collaborative venture with regional universities and USDA. The program features high resolution satellite imagery so producers can track how efficiently applied nutrients are being utilized in their fields. This gives the producer the ability to optimize nutrients being applied to a specific area of the field so they can maximize yields while minimizing environmental impact.

“The launch of McGregor INSIGHT will enable our CCA’s to provide personalized solutions for customers who want to implement a variable rate, site specific, fertilizer application strategy on their customer’s farms.” Said Fred Morscheck – general manager of marketing and logistics

The program will be fitted to each grower’s needs and is backed by 30 years of soil research.  Currently McGregor INSIGHT is the only available program created for the Inland Northwest.

If you would like more information about this topic, please contact Dean Walker, Director of Precision Services at 509-397-5950 or email at