A new company is promising to bring technologies that will add value to farmers’ crops. This news release from Vivid Life Sciences says the company will focus on advanced nutritionals, biologicals and enhancement technologies that increase crop yields and improve farmers’ economic returns.
“With tighter constraints and escalating populations, producing enough food will continue to be the biggest challenge growers face in the years to come,” says the company’s CEO Josh Krenz. “Vivid Life Sciences is searching the globe and vetting technologies that can offer relevant and practical solutions to match growers’ needs in North America.”
Initially, Vivid Life Sciences is leveraging the expertise and technology from its sister company, Agrichem Australia. Since 1986, Agrichem has offered an extensive range of specialty liquid fertilizers, soluble solids, plant health formulas and adjuvants for growers in Australia and internationally. Vivid Life Sciences is actively developing partnerships with other international technology companies.
Vivid Life Sciences will license IP-protected products and technologies to agricultural partners and distributors in the U.S. and Canada. Vivid Life Sciences will conduct product research trials in North America and provide product training and support for its licensed partners.
“By bringing brighter ideas in plant performance, we’re helping our ag retail customers add life to their product portfolios and ultimately helping growers reach their potential and achieve greater yields,” says Krenz.