One of the companies reaching out to seed industry professionals at the American Seed Trade Association (ASTA) annual meeting last week in DC was Iteris, spotlighting ClearAg™, a decision support application for precision farming.
“We take weather and we apply it to agriculture,” said Iteris sales engineer Chris Davis explaining ClearAg. “Typically the data you get from the weather service is about 100 meters up in the air. We bring that down to ground level.” Through computational models, they can determine field level information such as soil moisture content, soil temperature, and field accessibility.
Iteris sales manager Don Lamker says they were at the ASTA annual meeting because they wanted to reach out to seed companies with this technology. “Their goals are to produce as much seed as economically and high quality as they can,” said Lamker. “We believe our products can help them improve the management of the day to day operations on seed production farms.”
Listen to Chris and Don talk more about ClearAg in this interview: [wpaudio url=”http://www.zimmcomm.biz/asta/asta-15-iteris.mp3″ text=”Interview with Chris Davis and Don Lamker, Iteris”]