ADAMA Agricultural Solutions Ltd. and Phytech, an Israeli agricultural technology company, have begun a partnership for the global commercialization of Phytech’s PlantBeat System. The system is an alert-driven mobile platform that integrates crop health data and environmental data to give real-time recommendations, generally for irrigation. The analyzed data alert is given in real-time, helping farmers with daily decisions.
Pilot projects have begun in the US and Brazil, with others planned for the coming months.
Dani Harari, SVP Strategy and Resources of Adama, said, “Adama’s core purpose is to simplify farmers’ lives and improve their yields by “Creating Simplicity in Agriculture”. This collaboration with an innovative company like Phytech is a powerful example of how Adama, with its global, farmer-centric commercialization platform, is uniquely positioned to bring simplicity and the best of Israeli innovation to farmers around the world.”
Sarig Duek, CEO of Phytech, commented, “We are proud and excited to partner with Adama, a global leader in crop protection solutions, in providing growers in key crops and markets with the most advanced precision agriculture, variable-rate technology, helping them to increase yields by optimizing irrigation practices. We believe that Adama’s grower-focused approach will ensure the successful implementation of the technology for the benefit of the growers worldwide.”