Topcon Buys NORAC

John DavisAgribusiness

topcon-noracA California-based precise positioning products maker is buying a pioneer in the use of ultrasonic sensing in the agricultural industry. Topcon Positioning Group has acquired NORAC Systems International in a move that looks to build efficiencies in the precision field.

“For more than 40 years NORAC has created innovative solutions to improve efficiency on the farm. Its automated boom height control technology has transformed the use of agricultural sprayers. We are excited to unite with another precision agriculture leader, especially one that has established its leadership in a way that mirrors the growth of Topcon — by being the first to bring best-in-class technology to the market,” said Ray O’Connor, president and CEO of Topcon Positioning Group.

NORAC provides advanced automated boom height control technology for the global agricultural marketplace. Its current product line includes systems to precisely maintain a spray boom height above the top of the crop or the ground to ensure optimum application of needed fertilizers and plant protection products.

Bill Strelioff, president and CEO of NORAC Systems International, said, “We are thrilled to have the opportunity to join the Topcon family. NORAC and Topcon have collaborated well in numerous precision agriculture development projects and know that our synergistic technologies and distribution channels make this a great fit. But just as importantly, we recognize that our company cultures are very closely aligned. That’s the real key to multiplying the benefits of this union.”

Topcon officials said the move shows their optimism for investing in the agricultural marketplace.