USDA Debuts ‘Hope in Healthy Soil’ Ad

John DavisAgribusiness, NRCS, Soil, USDA, Video

A new 90-second ad on YouTube looks to bring new respect and admiration for the soil beneath our feet. As part of its “Unlock the Secrets in the Soil” campaign, USDA’s Natural Resources Conservation Service (NRCS) has released a new, 90-second public service announcement that encapsulates “The hope in healthy soil.”

According to Ron Nichols, the campaign’s communications coordinator, the benefits of soil health are numerous, both on and off the farm.

“By farming using soil health principles and practices like no-till, cover cropping and diverse rotations, farmers are actually increasing organic matter in their soil, increasing microbial activity, sequestering more carbon, improving wildlife and pollinator habitat—all while harvesting better profits and often better yields,” Nichols said. “Off the farm, these practices are improving water and air quality, too.”

The ad, is part of an on-going awareness and education campaign designed to help farmers, landowners and consumers understand the basics and benefits of soil health. Ultimately, the goal of the agency’s campaign is to increase the adoption of soil health-promoting systems on the nation’s farm and ranches.

Fifteen-second and 30-second versions of the ads are being sent to television stations throughout the country later this summer.