Granular Buys AcreValue

John DavisAgribusiness

granularAgriculture software and analytics company Granular bought farmland real estate evaluation business AcreValue. This company news release says the deal enhances Granular’s service offerings to the farmland market and gives farmers and potential investors valuable information into land values across the country.

The free service allows buyers, sellers, agents and other interested parties to browse AcreValue estimates using a map-based interface. Users will also be able to download reports on each field that includes valuable data on soil type, topography, crop history, basis trends and other important features, as well as produce estimates of the value of individual fields. These estimates have proven accurate to the level where they provide useful guidance to farmland buyers and sellers.

“Acquiring or leasing more acres at the right price is a top priority for members of Granular’s professional farm network,” said Sid Gorham, Granular’s CEO. “We believe that AcreValue will make the farmland resale and rental markets more convenient, transparent and efficient. This is an exciting new service the market has been waiting for and we will continue to invest in its expansion so it can benefit Granular subscribers and the agriculture industry more broadly.”

“The idea for AcreValue came out of my own family’s discussions about valuing our farmland in Iowa,” said Christopher Seifert, AcreValue’s CEO. “Granular’s vision of adding technology innovation to the farmland and agricultural market makes it a perfect acquiring partner for AcreValue. I’m excited to build out the service as part of the Granular team and to work with its base of industry-leading farmers. We hope AcreValue helps the farmland market like Zillow has the residential real estate market.”

As part of the deal, Seifert joins Granular to head the agronomy data science team.