GMO Answers took its live show to Austin this week at the SXSW Trade Show.

The South by Southwest® (SXSW®) Conferences & Festivals is billed as the “unique convergence of original music, independent films, and emerging technologies” so GMO Answers decided it would be a good place to reach an audience with the real story about agricultural innovation.

GMO Answers has been conducting live demos, featuring “How to Make a GMO” and “DNA 101” in a field of corn and cotton, and this evening they will be having a Get to Know GMO Marketplace during the block party at the show.

The SXSW show runs through Wednesday afternoon.