AGCO and Raven Industries jointly announce an enhanced supplier relationship. As part of the Fuse® Technologies strategy AGCO is partnering with best-in-class technology providers like Raven to maximize returns for customers by integrating the best solutions into AGCO machines. Fuse Technologies is AGCO’s next-generation approach to precision agriculture and precision machine management deployed through innovative technology and services.

The new agreement between AGCO and Raven builds upon their long-standing relationship by focusing on new product development and tighter integration of technology into machines to provide a better, more connected experience for the grower and ag retailers. The first example will be AGCO’s RoGator® and TerraGator application equipment offering the Raven Viper® 4 as standard equipment later this fall. The new terminal features a customizable interface controlling rate, section control, boom height and guidance through a single terminal.

“Raven and AGCO have had a long-standing relationship and a history of working together to bring innovative solutions to customers throughout global markets,” said Matt Burkhart, vice president and general manager, Raven Applied Technology Division. “AGCO’s Fuse Technologies strategy is in line with our strategy of integrating technologies to provide growers and operators access to the best-in-class products that suit their unique operations.”

“Through AGCO’s Fuse Technologies partnering strategy, we are helping farmers and ag retailers improve their efficiency and machine utilization to meet the increasing demands for food, fiber, and fuel for a growing world population,” said Chris Rhodes, director Global ATS Commercial and Partnering at AGCO. “Integrating products like Raven’s Viper 4 into AGCO’s machinery enables growers to leverage best-in-class technology to efficiently and sustainably manage their fields and inputs improving overall operations.”