Iteris Makes Precision Ag Weather Agreement with BASF

Cindy Zimmermanagronomy, BASF, technology, weather

iteris-1Iteris and BASF have entered into an agreement to leverage Iteris’ ClearAg high-resolution field level weather information.

Under this agreement, Iteris’ ClearAg™ high-resolution, precision hail information will be integrated into BASF’s suite of precision agronomy sales and customer support tools. BASF sales and customer support staff will have access to Iteris’ field-level hail information, including descriptions of hail events by state, county, township, or zip code; hail amounts; and graphic maps of hail events in most U.S. states with the goal of being able to quickly notify U.S. corn and soybean growers in time for precise crop protection response to potential crop damage or other hail-related issues.

basf-new-logo“It’s important for corn and soybean growers to quickly assess and respond to hail-related crop damage before fungus or other diseases have time to set in and cause further damage,” said Gary Fellows, Ph.D., BASF Tech Service Fungicide and Seed Treatment Manager. “By leveraging Iteris’ ClearAg hail data, we can send a notification to growers on how to treat or respond to hail-damaged crops for improved execution in the field.”

“By delivering our high-resolution ClearAg hail data to BASF, we are empowering their sales and support staff, as well as their U.S. Crop Protection customers, with actionable information for more proactive field response,” said Abbas Mohaddes, President and CEO of Iteris. “We look forward to working with the world’s largest chemical company and their efforts to bring high-value, decision-support services to their grower customer base in the U.S.”

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