New Holland Agriculture and Construction is now an Official Partner of the Canadian Curling Association (CCA) and joins an impressive list of companies as a partner in support of the CCA’s Season of Champions series of events.

“As a company with national and international reach, New Holland has established itself as a leader in its field, and we couldn’t be happier to come to this agreement,” said Canadian Curling Association Chief Executive Officer Greg Stremlaw. “Having New Holland join the CCA family is another sign of the health and enthusiasm for the Season of Champions curling event in our country. It is companies such as New Holland that will help our ongoing goal of continuing to build the sport, not just at the championship level but at affiliated curling centers across the country.”

New Holland is the latest member of a group of corporate partners for the CCA that includes such long-standing partnerships as Tim Hortons, Kruger Products, M&M Meat Shops, Travelers Insurance, Home Hardware, World Financial Group, Bell Canada, AMJ Campbell and DuPont Pioneer.

“New Holland is excited and proud to partner with the CCA to support the great sport of curling in Canada,” said Doug Warrener, Director of Growth Initiatives for New Holland, Canada. “Curling remains an exciting sport for the Canadian audience and more specifically the rural areas where New Holland is a major supplier of agricultural products. We look forward to working with the Canadian Curling Association in their efforts to grow the sport in Canada and around the world.”