The American Seed Trade Association is getting ready for its 54th Annual Vegetable and Flower Seed Conference. Event officials say this is ASTA’s fastest growing event, offering unrivaled networking and educational opportunities for the global vegetable and flower seed industry.

Don’t miss the General Session January 26 focusing on Breeding for the Consumer. Popular presenter David Clark, Professor at the University of Florida’s Environmental Horticulture Department, will deliver the keynote address discussing the use of Consumer Assisted Selection to produce new varieties of plants. Mike Stuart, President of the Florida Fruit and Vegetable Association and Michael Ryshouwer of Bejo Seeds will also share remarks during the panel discussion.

New this year will be a dedicated, fully functioning media room that will offer private areas to live broadcast and host one-on-one interviews. Industry press conferences on a variety of topics are also being planned. All media will receive complimentary registration.

For a full schedule of events, registration and hotel information click here.