FMC Introduces 3RIVE 3D™ Technology

Chuck ZimmermanAgribusiness, Audio, Corn, Crop Protection, FMC, NAFB, Planting

FMC 3RIVE3DDo you want your corn to thrive? How about 3RIVE 3D? That’s a new product from FMC Corporation. It is a crop protection delivery platform for three-dimensional in-furrow protection. The patent-pending 3RIVE 3D™ technology integrates formulation technology, application technology and active ingredients to increase net planting speed, in-furrow protection and early season success.

3RIVE3DDuring last week’s National Association of Farm Broadcasting convention I spoke with Matt Hancock, corn segment lead, about this new delivery platform. He says this technology sets growers free to easily and efficiently cover more acres in less time while saving water, fuel and labor. “Growers can plant up to 500 acres between refills. With tight planting windows and more variable weather, growers are demanding technology that allows them to cover more ground faster. 3RIVE 3D helps growers get more done in a day.”

Capture® 3RIVE 3D™ is the first product formulated to integrate with this game-changing delivery platform that brings a whole new dimension in precision and performance to in-furrow application.

Listen to my interview with Matt here to learn more: [wpaudio url=”″ text=”Interview with Matt Hancock”]

Here is an animated video that describes the new platform:

You can find photos from the event here:
2014 NAFB Convention Photos

NAFB Convention is sponsored by
NAFB Convention is sponsored by FMC