We’re living in a mobile technology society and that’s so true of farmers today. Now farmers have a new technology to look at that will allow them to take advantage of all the data they’re creating in a new way.
During the Develop with Deere conference this week I met Jason Tatge, Farmobile. Here’s Jason giving me a live demonstration on his tablet of what Farmobile can do. Basically, Jason’s startup company allows live, real time, monitoring/viewing of farm equipment in the field. For example, we were looking at a Farmobile beta tester who was harvesting last night. We could “see” him move across his field, where he had been and even as he stopped to unload. Lots of information is included in the Farmobile app display like machine statistics (speed, rpms, etc) and crop moisture, yield and more.
Farmobile builds hardware that goes into the customer’s machine, regardless of color, connects and then sends data via local cellular networks via the cloud. It’s fast. And the best part is that Farmobile is setting up the system to allow farmers to sell their data! That’s right. And why not? That’s valuable information that many companies will pay to get.
By the way, Jason sold his last startup company, FarmsTech, to Dupont Pioneer in 2013.
Learn more about what Farmobile is doing in this week’s AgNerd ZimmCast.
Listen in to this week’s program here: [wpaudio url=”http://www.zimmcomm.biz/zimmcast/zimmcast454-11-7-14.mp3″ text=”Go Farmobile”]