A new Consumer Reports report on genetically modified food is getting a lot of media attention, despite glaring errors pointed out by the National Corn Growers Association.

The premise of the report is that 70% of Americans say they “don’t want” GMOs in their food, but that they are present in lots of foods, even those labeled “natural.”

Talk show host Jimmy Kimmel asked his audience this week how many did not want GMOs “in your body” and applause indicated a good percentage. He then showed a video of his latest “man on the street” interviews at a local farmers markets to ask people why they avoid GMOs and, more specifically, what the letters GMO stand for. It would be funny if it were not so true.