Verdesian has a mission as part of being a science-based company. And part of that mission is education – education of both journalists and farmers. To learn more about why this is so important, I spoke with Michael Berry, senior marketing manager with Verdesian, who hosted about half a dozen ag media at Los Alamos National Laboratory.
As Berry succinctly explained, “Science is what we’re about.” The company holds more than 270 patents. “Our relationship with Los Alamos National Laboratory is key to one of our biggest technologies that we’re getting ready to take to the row crop market,” continued Berry. “So giving access to the back-end of it is extremely important.”
Berry said technology is what Verdesian is all about is filling technology gaps for growers. “So having everyone throughout the chain understand that process and the technology behind the product is extremely important.”
He said that relationships are one ingredient to success and their relationship with Los Alamos National Laboratory has been fruitful. It enables them to work together to identify potential, future technologies, some of which will eventually help growers.
To learn more about Verdesian’s commitment to science, technology and education and their relationship with Los Alamos National Laboratory listen to my interview with Michael Berry: [wpaudio url=”http://www.zimmcomm.biz/Verdesian/Verdesian-berry-14.mp3″ text=”Interview with Michael Berry, Verdesian”]