The American Farm Bureau Federation released a series of short educational videos to help farmers and ranchers understand the rewards and risks of data-analysis technologies sweeping the agricultural landscape.

“Modern data technology offers great benefits for America’s farmers and ranchers, but these new advantages don’t come without some risks,” AFBF President Bob Stallman said.

From collecting weather data to analyzing nutrient applications and seed varieties, agricultural technology providers collect data that help farmers increase efficiency and yield higher profits. But many questions remain unanswered regarding who owns and controls this information once it is collected. Farm Bureau is leading the way in helping farmers get answers to these questions and secure their business data.

Through a series of four new educational videos, Mary Kay Thatcher, senior director of congressional relations for AFBF, explains ownership of data, discusses key concerns for data use and provides guiding questions for farmers as they translate privacy agreements and terms-of-use contracts.

“Farmers must understand the issues being raised now, before they sign an agreement with an ag tech provider,” Thatcher said. Ownership of data is often misunderstood, but this educational tool is an important introduction for farmers and ranchers considering signing on with ag tech providers.