Besides having the media in for John Deere’s product launch, dealers and others came for information and training on all their new equipment rolling out. Chuck’s first interview for the event was with Dave Guetterman who specializes in John Deere’s 9R and 9RT.
“The new 9 family of tractors was designed around three customer values: performance, up-time and cost of operation. The way we have addressed those needs is with increased horsepower, increased comfort and increased capability to the customer through these machines.”
Dave shared that the target market for the 9 series of tractors is the commercial ag grower and producer. This event marks the first time the public has seen this new machine and it will hit the marketplace later this fall. Each class Dave is teaching consists of a 40-minute presentation including video, animations, graphics and demonstrations.
You can listen to my interview with Dave here: [wpaudio url=”http://www.zimmcomm.biz/john-deere/jd-product-14-dave-guetterman.mp3″ text=”Interview with Dave Guetterman”]