Syngenta’s New Acuron Herbicide Brand Signature

Jamie JohansenAgribusiness, Herbicides, Syngenta, Weed control

Screen Shot 2014-05-29 at 9.26.18 AMAs Acuron™ corn herbicide (SYN-A197) from Syngenta moves toward expected EPA registration for the 2015 growing season, the unveiling of the brand signature is the latest milestone in the herbicide’s development.

Within the Acuron signature, four inverted triangles adjoin to create a star. Each triangle represents the herbicide’s four active ingredients, including new bicyclopyrone. Syngenta developed the star icon to communicate the high-performance control Acuron has delivered in over 600 trials across the U.S.

“As weed resistance expands, growers need more robust pre-emerge residual herbicides with multiple modes of action to control tough weeds, and Acuron will fit nicely,” said Gordon Vail, Ph.D., technical product lead, Syngenta. “This product will take large-seeded broadleaf weed control to the next level, while still providing the same excellent performance on small-seeded broadleaf weeds that farmers have come to expect from Syngenta corn herbicides.”

Syngenta developed Acuron, which contains three modes of action, in response to the expanding problem of weed resistance and the resulting increase in demand for residual herbicide products with multiple modes of action. Acuron will be labeled to control more than 70 broadleaf weeds and annual grasses, including giant ragweed, common ragweed, marestail, kochia, Palmer amaranth, waterhemp, cocklebur, Russian thistle, sunflower and morningglory.

Growers and retailers will have a chance to see Acuron in 25–30 university trials and 15–20 Syngenta field trials this summer.