Genscape Adds Field Validation to Analysis Service

Jamie JohansenAgribusiness, agronomy, Apps, Corn

Genscape LandViewer group is significantly expanding its on-the-ground crop assessment capabilities for the 2014 growing season to offer first-hand accounts of crop progress in the U.S.

The company has assembled a team of 12 crop consultants strategically located throughout the corn belt to provide weekly crop progress reports throughout the growing season in addition to June and July detailed field-level yield assessments of client draw areas.

“The experts selected as Genscape crop consultants have the experience and capability to deliver highly accurate assessments of real-time crop progress at the county level,” said Dr. Steffen Mueller, Sr. Director of Crop Analytics at Genscape. “On average, the members have spent 22 years in the area of crop and soil analysis.”

The weekly consultant commentary reports will be released each Friday and are made available to clients on the Genscape LandViewer website. The reports include detailed regional assessments as well as prospective agricultural weather metrics and a crop outlook. The results from the analysis will also be used in LandViewer’s predictive yield and acreage model tailored to ethanol plants, elevator operators, and crop risk managers.

A webinar introducing the 2014 growing season and the Genscape LandViewer crop assessment platform will be held on Tuesday, May 20 at 3pm EDT. Complimentary registration can be found here. All webinar registrants will receive the weekly Crop Consultant Report at no cost.