Making sure your high-tech equipment works with the high-tech software is pretty important in the world of precision agriculture. At the recent MapShots Customer Conference in Atlanta, Ga., customers of John Deere and MapShots’ AgStudio software, which provides crop management applications for the agriculture industry got the chance to ask questions directly how they can make that John Deere green hardware fit well with the new software.

“We wanted to support MapShots’ and their demo of their intergration with My John Deere Data API and answer any questions [MapShots’] customers have about how My John Deere and our data sharing agreements works,” explained Deere’s Technology Solutions Architect Brian Holt.

The whole idea of having Deere attend this customer conference grew out of an earlier integrators’ conference John Deere held.

Brian added that data privacy is very important to the folks he talked with at this gathering, as it is with MapShots and John Deere.

“We take it very seriously. We work pretty closely with our software partners so that they understand what our guiding principles are and that they’re responsible using our shared customers’ data,” he said.

You can listen to Chuck’s interview with Brian here: [wpaudio url=”http://zimmcomm.biz/mapshots/mapshots-14-jd-brian-holt.mp3″ text=”Interview with Brian Holt, John Deere”]

You can find Chuck’s photos from the event online here: 2014 MapShots Customer Conference Photo Album