Google Glass for Farming

Chuck ZimmermanAgribusiness, Apps, Audio, John Deere

Bruce RasaHave you heard about Glass, as in Google Glass?

Will this new technology be coming to a farm near you? Well, it has actually been used on farms as part of a Google Explorers project being conducted by Bruce Rasa, Inventive Branding. Bruce was one of a select few chosen my Google to receive and use Google Glass prior to the actual public launch of the product in 2014.

Bruce spoke to a group of software developers during last week’s John Deere API Integrator Conference. He gave us a “what if” scenario for how you might use a device like this on the farm that included several videos with farmers who used Glass on their farm. He’s got some great ideas that I think you’ll enjoy by listening to my interview with him in my weekly ZimmCast podcast.

Listen to this week’s program here: [wpaudio url=”″ text=”Google Glass on the Farm”]
Google Glass (styled “GLΛSS”) is a wearable computer with an optical head-mounted display (OHMD) that is being developed by Google in the Project Glass research and development project, with a mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-like hands-free format, that can communicate with the Internet via natural language voice commands.