Grower engagement on both the people and services level is important for BASF Crop Protection to ensure they are doing all they can to help farmers grow smarter, market smarter and live smarter.
Among the ways BASF is engaging with growers is through a new position called the Innovation Specialist, like Kaleb Hellwig who is based on the western side of Missouri.
Kaleb says it’s the best job he has ever had in 17 years with BASF. “I travel every day, meet customers, help identify some of the challenges and problems they have, and then put plans together to help them solve that,” said Kaleb, who is based on the western side of Missouri.
I interviewed Kaleb last week during a breakout session at the BASF Global Press Conference in Germany where he was one of the presenters – [wpaudio url=”http://zimmcomm.biz/basf/basf-germany-kaleb.mp3″ text=”Interview with Kaleb Hellwig, BASF Innovation Specialist”]