Wisconsin-based Digi-Star, a company specializing in precision equipment for feed management, livestock weighing, harvesting technology, planting solutions and nutrient management, unveiled a new brand image. This company news release says the new logo with the tagline “Precisely,” represents Digi-Star’s continued goal of providing customers with valuable data that helps them make profitable management decisions and was debuted at this week’s World Dairy Expo in Madison, Wis.

“For more than three decades, we have worked to provide producers with tools that make their jobs easier and profitability more achievable. This new brand image highlights a tool that supports both of these goals; that tool is precision,” says Kevin Klubertanz, general manager of Digi-Star.

Digi-Star has led the agriculture industry in precision technology for several years, beginning with improving the efficiency of cattle feeding with scales on TMR mixers. Since then, Digi-Star has created software solutions that provide precise data for feed, harvesting, planting and nutrient management and additional technology for livestock weighing.

Klubertanz went on to say they furthered their commitment to producers by recently acquiring RDS Technology, a United Kingdom-based company specializing in agriculture and mobile machinery. This expansion of the Digi-Star portfolio includes precision technology for: sprayer rate control, yield monitoring, drill control, area measurement and vehicle monitoring.

“Our goal is to bring precise, accurate and valuable insights to livestock producers and crop growers, because this precision helps them to better manage their operations,” says Klubertanz. “Customers can feel confident when they purchase products with the Digi-Star logo that they are investing in products that have been built with the highest standard of quality.”