Data Management Dilemma

Cindy ZimmermanAudio, Data Collection, Farmers, John Deere, Software, technology

There is a data management dilemma facing modern farmers who are collecting and using increasing amounts of digital data to run their operations and precision agriculture extension specialist Dr. John Fulton with Auburn University says addressing data management is a key issue for production agriculture. “Getting data off the machine automatically is the number one barrier that farmers say is keeping them from moving forward in data management,” said Dr. Fulton during a session at last week’s John Deere Product Intro for the media.

jd-intro-fultonFulton says bigger machines have led to more data. “There’s more to it than guidance systems, it’s rate control, variable rate, section control – all that technology’s built-in,” he said. “But how big is not really the question, it’s the processing that’s really limiting us” and that will need to be addressed on the software level. “Getting it down to where it’s organized, where I can view it, simply bring it up when I’m on the road,” he said. “The key to success is being able to visualize the data.

Dr. Fulton says farmers have told them in surveys that they need wireless data transfer that is automatic, simple and web-based, and they need local support to make it happen and he thinks the introduction of wireless data transfer for is an example of what is coming.

Listen to Dr. Fulton explain more here: [wpaudio url=”″ text=”Interview with Dr. John Fulton, Auburn University extension”]

John Deere Product Intro photo album