John Deere is preparing for next season this week with the big product launch in Columbus, Ohio.

“We’re launching a lot of our new products for 2014 at the Columbus Convention Center,” said Deere’s Barry Nelson. “We’re bringing in about 45 of the ag media … and the final wave of all the dealers that come in to learn about the new machines that they’re going to be able to sell.”

The theme is “Delivering Distinctive Value” and Barry says it’s not just about the machinery itself, but the technology that goes with it. “A lot of the new technology we’ll be rolling out – new wireless systems, advancements in precision technology,” Barry added.

We’ll be bringing you the latest on those new Deere offerings as we head to Columbus today. Stay tuned!

Listen to my interview with Barry here: [wpaudio url=”http://zimmcomm.biz/ams/ams13-john-deere.mp3″ text=”Interview with Barry Nelson”]