The Mosaic Company has released another digital tool for farmers to gather important information that can help increase efficiency and generate higher yields.
Recognizing the fact that farmers are increasingly using tablets and smartphones to increase production, The Mosaic Company responded by recently unveiling a mobile site for its premium fertilizer, MicroEssentials.
The new mobile site for MicroEssentials will provide its customers with a more efficient and convenient user experience, particularly as retailers strive to better serve growers in their own fields and offices.
MicroEssentials.com site analytics confirm increasing use of mobile platforms. In certain months, mobile visits consist of more than 40 percent of the website traffic, and the average number of mobile visits year-round is increasing consistently.