Even as the Syngenta-owned Garst and Golden Harvest® brands are being launched under the revised Golden Harvest brand, Syngenta intends to uphold the quality, reliability and legacy that have become synonymous with the Garst brand and the Garst Seed Advisor.
“Roswell Garst’s commitment to customers – to be a trusted advisor in addition to a seed dealer – is the very essence of what the Syngenta Seed Advisor network embodies,” said Lori Thomas, customer marketing manager for the dealer channel commercial unit for Syngenta in North America. “Even though the Garst name won’t have the same market presence, the integrity, tradition and history of the company will continue to live on.” Thomas and her husband, Mike, were Garst Seed Advisors for 10 years.
Founded as Garst & Thomas Hi-Bred Corn Company in 1930, the Garst brand has a rich history of bringing many innovative corn solutions to market, from developing herbicide-tolerant hybrids, including the first IMI-corn, to offering European Corn Borer (Bt) control and herbicide tolerance together in one corn hybrid, to transcending borders and taking the new technology to farmers in other countries, including the former Soviet Union.
Since Syngenta acquired the Garst brand in 2004, the company has focused on building a diverse genetic portfolio, using the genetics from the Garst, Golden Harvest and NK® brand breeding programs and incorporating the market-leading line-up of Agrisure® traits. Earlier this year, Syngenta announced the decision to rebrand the existing Garst and Golden Harvest corn seed brands and launch a unified Golden Harvest brand stemmed from ongoing efforts to strengthen and grow the network of Syngenta Seed Advisors.
A new logo and numbering system for Golden Harvest hybrids will be in place for summer 2013 trials and the 2014 planting season. “The new logo brings elements from the Garst legacy as well as the Golden Harvest legacy,” Lori says, stressing that growers who have counted on Garst seed to maximize their yields will still have access to the same high-quality genetics under the Golden Harvest name through their Syngenta Seed Advisor.
Listen to or download my interview with Lori here: [wpaudio url=”http://zimmcomm.biz/syngenta/lori-garst-legacy.mp3″ text=”Interview with Lori Thomas”]