Syngenta announced a new approach within its dealer channel that focuses on growing and strengthening its network of Seed Advisors. Syngenta Seed Advisors combine their knowledge of local farming conditions with strong agronomy skills to help growers maximize returns using the broad portfolio of Syngenta products.

To optimize this experience for growers, Syngenta will rebrand the existing Garst and Golden Harvest corn seed brands and will launch a revised Golden Harvest brand – with a refreshed look and identity – as the single corn seed brand starting with the 2014 season.

A new logo and numbering system for Golden Harvest hybrids will be in place for summer 2013 trials and the 2014 planting season. It provides simple and transparent identification of relative maturities, and incorporates elements of the former Garst numbering system for existing hybrids, while also aligning with many of the newer Golden Harvest hybrids. Syngenta will provide an easy-to-use conversion tool for growers who have planted Garst and Golden Harvest corn to match new brand numbers with the former ones.

Syngenta soybeans will continue to be marketed and sold by Syngenta Seed Advisors and ag retailers under the NK brand, and NK corn hybrids will continue to be sold through ag retailers. In addition, Syngenta Seed Advisors will continue to sell alfalfa, sugarbeats, sunflowers and wheat seed.