Case IH Talks Info Management at AG CONNECT

John DavisAg Connect Expo, Agribusiness, Audio, Case IH

agconnect-13-caseihInformation is power, but TOO MUCH information is, well, overwhelming. During the recent AG CONNECT Expo, our friends from Case IH sponsored a a morning networking breakfast on how to manage all the information farmers are faced with in precision agriculture.

“One of the things we find is this overabundance of information with data, and how do we control it, package it, bring it back down to a level that is simple to use, easy to store, easy to transfer, and how do we get a collaborative effort [between all parties],” said Trevor Mecham, Case IH AFS Marketing Manager. His company offers a variety of products to help manage that information more effectively on tools already in most people’s hands. “We want to be able to get from point A to point B in an efficient manner where our people are able to utilize it as easily as they use their cell phone today,” and do it seamlessly.

Trevor said the information you put in is only effective if you can get good information out of it, and he admits there can be a lot to manage out there. He believes the key is creating collaborations that produce good information, transfer it effectively while protecting proprietary information and deliver something usable. “This is really defining how we spell logic out of digital chaos. It really is a digi-cation, not an education.”

You can listen to Chuck’s interview with Trevor here: [wpaudio url=”″ text=”Interview with Trevor Mecham”]

2013 AG CONNECT Expo Photo Album